LEO QUALITY FARMS, SAINT LUCIA

Synopsis: The need for change.
Due to varying internal and external factors
there often comes a time when a business
needs to reassess it’s strategy. In the case of
Leo Quality Farms (LQF), who are based in the
Caribbean, this was definately the case.

Defining who we are and our concerns.
“ The methods used by LQF involves a strict
hygiene and health program, with the aid of
modern machinery (see video बेलो),
which is very different to how many of
LQF’s competitors operate... ”.

“...the focus was directed towards the fact that
Leo Quality Farms (LQF) offers a cutting edge
quality service in comparison to it’s immediate
competitors. This will fall in line with the
standards required on the arrival of the
Caribbean Single Market Economy (CSME)”.

The new look
“ ...with all this coming into place LQF
needed to lift it’s profile in order to match
the standard of service it is now offering,
hence the new visual, and brand identity ”.

THE BRIEF FOR THE NEW IDENTITY:
The need to stand out from the rest...

KEYWORDS:
Quality
Hygiene
Confidence
Cutting Edge
*Premium (in appearance only)

(*Although the standards are of a premium nature
LQF eggs cost the same as it’s competitors)

CONSUMER RESEARCH
HELD AT:
Super J’s (Supermarket)
Waterfront, Castries,
Saint Lucia
Thursday 23rd October 2008.

CONSUMER FEEDBACK
Here is what some of the shoppers
had to say: (these are actual quotes)
“ Is it true that white eggs have less cholesterol ? ”
“ Are these eggs healthier? ”
“ What make these eggs different? ”
“ These are fancy eggs”
“ You can see what your buying”
“ where do they come from, are they local?”
“ What’s that! Imported eggs?, How much?”
“ ...bet they’re expensive?”
“ ...special eggs !!!!?”
“ I trust the old styrofoam”
“ ...really this is from here...makes me
proud to be Saint Lucian,I’m from the
South too, I only work here.”

(right) Nigel William,
Proprietor of Leo Quality Farms

Based on what was said by shoppers
at Super Js in Castries, Saint Lucia,
one can gather the concerns of the public.
With this information LQF intends to
continue offering what the consumer
wants, whilst remaining affordable.

Watch out for other services
and products.

You can contact LQF by going to
their website at:
http://www.leoqualityeggs.com





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